Clew Publishing
Clew Publishing's goal is to clarify complex information for readers so they can enjoy the learning process. Through clear writing, accessible organization, and clean design, Clew's first book, Panorama, allows students and the general interest reader the chance to tackle a challenging subject like mythology and not get lost along the way.
Where did the name "Clew" come from? A myth, of course.
The Greek hero Theseus stands next to the door of the Labyrinth, clutching his sword. He knows somewhere inside, prowling through the dark tunnels, is the Minotaur, a beastly man with the head of a bull. Theseus' father, King Aegeus of Athens, had been forced to choose fourteen youths every nine years as human sacrifices for the Minotaur, and Theseus is now determined to end this gruesome practice.
While Theseus is worried about slaying the beast, he is also concerned that he will become lost in the Labyrinth and not be able to find the door again. Just then, Ariadne, a princess who has fallen in love with Theseus, comes to his side. She offers him a ball of string and tells him to unwind it as he walks into the Labyrinth and then follow it back out. Ariadne's simple gift gives Theseus the assurance he needs, and he is able to slay the Minotaur and find the door to freedom.
This hero myth became so well known that Ariadne's ball of yarn—called a "clew" in Old English—became synonymous with anything that helped to solve a problem. Over time, the spelling of the word changed to "clue."